PrezVid is a website created to track the 2008 Presidential Campaign on YouTube. PrezVid searches YouTube for influential, informative, and entertaining videos and archives the video on their website. As noted by Jeff Jarvis, the creator of PrezVid, this website is effective because:
- PresVid provides links to candidates that may have had an embarrassing moment or said something outrageous that the media would normally restrict from viewers.
- The viewer has an opportunity to view presidential commercials that were taken off air.
- It allows the presidential candidate to speak to viewers on an individual basis as well as for a longer time than a commercial. Here is a clip from Democratic candidate, Mike Gravel speaking to viewers:
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